Snake Wranglers & Flower Power: How katyperry's NeverReallyOver video came together
's pop earworm "Never Really Over," she had a unique vision. "What came to mind was a bunch of couples stuck together forever, like literally attached to each other," Price says. "And then the world of the video evolved from there."
"This was my first time working with her," says Price, who is represented by MAAVEN, the company also credited as the video's production house. "Her peeps reached out to my peeps, and the rest was history." While this is the first time Price directed a video of this scale, her impressive resume consists of the official "visual" for St. Vincent'strack "Pills" and a pair of videos for Banks .
The lush color came partly thanks to Mother Nature. Shot on location over the course of two days in Calabasas, Calif., the team took over the picturesque King Gillette Ranch. Located in the Santa Monica Mountains, the property was formerly a seminary and is currently a hotbed of film and television shoots which eagle-eyed viewers might recognize.
Perry and Albuquerque aside, there was another important figure in the production that stood out to Price. "The coolest guy of the whole shoot was our snake wrangler," she remembers. "He had this wild protective gear outfit on with two big ski poles and to go out in the field for about two hours to scan it for snakes before we sent all the dancers out. Watching him do it from a distance, he said he could hear them underground? Honestly, I swear he was a snake in a past life.
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