The owner of Nino's Bridal Couture went as far as putting one of his best dresses on display in the middle of the work zone to protest the construction.
SANTA ANA, Calif. -- Dozens of business owners met with city leaders Thursday afternoon to discuss their concerns about the OC Streetcar construction affecting their sales.
Martinez said he felt he achieved something positive -- awareness about the business owners feeling ignored, as the four-mile OC Streetcar construction carried on through the heart of Santa Ana, keeping foot traffic away since Feb. 1. That's when work on the Orange County Transportation Authority project started.
We have also enhanced marketing and outreach efforts, buying Spanish and English radio and newspaper advertisements promoting business on Fourth Street throughout the region, and using geofencing to target potential customers on social media. Several business owners tell Eyewitness News they have yet to see any of the $400,000 or advertising by OCTA.
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