Fifteen years ago, SlamBall seemed to be universally loved, the right blend of above-the-rim basketball with the physicality of football. “It’s basketball, just extremely aggressive.” So, where'd it go? The sport's comeback and hopes for the future ⤵️
SlamBall’s China expansion eventually ran into the pandemic, and its momentum faltered, but the sport’s popularity on Instagram and TikTok rose simultaneously. Gordon and Tollin knew their moment to strike in the U.S. was near, and after years of their pitch hitting a wall, they suddenly had investors lining up to fund the revival and struck a deal with ESPN to broadcast the“The internet isn’t interested in anything that’s more than a couple weeks old,” Gordon said.
Though some of the players descending upon Las Vegas have professional sports experience, this is a life-changing moment for Paxton Henry. A mechanical engineer from Phoenix, Henry didn’t see his athletic career going far beyond his days doing the triple jump at Grand Canyon University. But then his friend Tony Crosby II, a professional dunker who ran track with Henry in college, called him with an opportunity he never could have imagined.
“We scrimmaged a couple days ago, and I got punched on real bad. That was a whoa moment,” he said. “I’ve dunked in practice and scrimmages. But on that particular faceoff, I thought I got up, but I did not get high enough. My butt was on the rim, but he still soared over me.When the co-founders were devising how they wanted to bring the game back with a modern twist, they looked to how basketball has evolved to be more of a spread-out game.
“It’s really hard to wrap our minds around where they could actually take SlamBall creatively,” Gordon said. “We’ve showed them just about everything that we were able to do years and years ago on television, and they were, like, ‘OK, I got that.
But the operative word there is “sport.” If SlamBall was going to come back, they didn’t want it to be a fad that would wither away. They want this to be the sport of the summer, then eventually the game of the future.
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