Fewer ingredients, simpler meals, more microwaves: Sky-high food prices are changing how people eat and cook
Sky-high food prices are forcing people to change how they eat and cook. Stretched household budgets mean shoppers are buying fewer ingredients, cooking simpler meals and using their microwaves more, according to data firm Kantar.
The Manchester Evening News has been tracking the cost of the same eight supermarket essentials since March 2022. And our weekly comparison of the budget staples shows Lidl has been the cheapest supermarket since January. It narrowly remains the second most significant concern behind rising energy bills. Shoppers have been trying to swerve the full force of price increases by switching to cheaper own label lines, with sales up 41% compared to last year, and changing how they eat and cook, Kantar said.
There were 4% fewer meals made using an oven according to Kantar's most recent 12-week data compared to the same period last year, while microwaved meals rose by 8%, and Mr McKevitt noted a rise in food prepared with toasters and grills.
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