Kim Kardashian just announced Skims's new nipple bra to market the company's investment in climate change. The bra will be available to shop on 31 Oct.
After a buzzy foray into menswear earlier this week, Skims has already announced its next product: a nipple bra. What exactly is that, you may ask? According to Kim Kardashian, who gracefully modelled the new innovation while debuting the product on 27 Oct., it's a
Upon discovery, the internet was in disbelief. Despite inquiries around whether this was a delayed April Fools' joke, it turns out, it's actually a pretty genius way to market Skims's investment in advancing carbon removal. The company also announced it would donate 10 percent of the bra's sales to 1% For the Planet, an organisation dedicated to addressing the global environmental crisis.
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