Sir Elton John helped put a start to the holiday season at Saks Fifth Avenue on Tuesday night.
On Nov. 22, Saks celebrated the launch of its 2022 holiday campaign and an integrated partnership supporting the Elton John AIDS Foundation’s Rocket Fund. The campaign officially kicked off with the Saks light show and window unveiling at the Saks Fifth Avenue New York Flagship, highlighted by a performance by John of his hit song “Your Song” right on Fifth Avenue itself.
“Saks is proud to support the Elton John AIDS Foundation and partner with Sir Elton John, who shares our passion for self expression through creativity and fashion,” says Marc Metrick, Saks CEO. “At Saks, we are committed to connecting with our customers through unique experiences and impactful partnerships.
Saks’ partnership with the Elton John Foundation also includes a curated multi-vendor merchandise collection, dedicated holiday window displays at the Saks Fifth Avenue New York Flagship, two Saks Live events and editorial content across its digital platforms. $500,000 of proceeds from the multi-vendor merchandise collection, regardless of sales, will be a part of the $1 million donation.
“I’m excited to collaborate with an iconic brand like Saks that is going the extra mile to make this world a brighter, more accepting place this holiday season and beyond,” says John. “While it’s the happiest time of the year for many, we mustn’t forget about the billions of people around the world for whom safety, respect, and dignity are not guaranteed.
Presented by MasterCard, the lights and windows will be on view through Jan. 3, 2023. The show is now available to watch via
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