Northern Ireland's parties spent tens of thousands of pounds on targeted social media ads in the run-up to the local government elections.
Northern Ireland parties spent tens of thousands of pounds on targeted social media ads in the run-up to the local government elections.
Its spending hit up to £24,000 across its main party accounts and their vice-president Michelle O'Neill's Facebook and Instagram profiles. TUV spent up to £1,500 on eight social media ads and the Ulster Unionists had none on their main account. However, individual candidates and local party branches may have also posted ads from their own accounts.
The DUP used social media to promote a clip of party leader Sir Jeffrey Donaldson speaking at their manifesto launch in South Belfast. From the Northern Ireland Protocol to other thorny issues inside Stormont and exclusive interviews - we’ve got you covered.The ad included text which read: "Strengthen our hand as we seek to finish the job of restoring Northern Ireland's place within the United Kingdom."
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