Singles Day sales for Alibaba top $31 billion, breaking last year's record

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Singles Day sales for Alibaba top $31 billion, breaking last year's record
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China's annual Singles Day -- an online shopping bonanza -- just broke last year's record

The country's biggest e-commerce company topped last year's record in 16 1/2 hours. The event regularly racks up bigger sales than Black Friday and Cyber Monday combined.During Singles Day pre-sales, which kicked off three weeks ago, Estée Lauder raked in a record 1 billion yuan in pre-orders, Alibaba said on Sunday. Alibaba users also pre-ordered 100 million yuan worth of Apple iPhone 11s, the company said.

"We continue to feel very confident about the growth potential of the economy," Alibaba chief marketing officer Chris Tung told CNN in an interview."We are pushing deeper towards the less developed areas of China, to reach more new online shoppers, so there's a huge untapped opportunity there."Singles Day is an informal, anti-Valentine's Day holiday in China celebrating people who aren't in relationships.

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