Coca-Cola is turning another one of its drinks into an alcoholic alternative. It's the company's third boozy beverage as it taps into the growing canned cocktail craze
In a partnership between Molson Coors and Coke, the companies are launching Simply Spiked Lemonade, an alcoholic drink inspired by the Simply brand's fruit juice. Flavors include strawberry lemonade, watermelon lemonade, blueberry lemonade and regular lemonade. The alcohol will be derived from fermented sugar cane. Molson's Chief Marketing Officer Michelle St. Jacques said there was a"big opportunity" for Simply because it's a"powerful and beloved" product.
Slowing juice sales prompted Pepsi to offload its Tropicana brand to a private equity firm in a multibillion dollar deal last year.Simply Spiked Lemonade joins Coke's growing roster of alcoholic drinks leveraging its popular brands and looking for areas of growth. It recently revealed Fresca Mixed, a spirit-based cocktail, that will be released this summer in conjunction with Corona-maker Constellation .
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
The #1 Drinking Habit for Faster Weight Loss, Says Dietitian — Eat This Not ThatAlthough there is no magic potion to lose weight overnight, some habits show faster results than others—like consuming these types of drinks.
Consulte Mais informação »
‘The Batman’ Brings Vengeance to Little Caesars With Bat-PizzaLittle Caesars and 'The Batman' are teaming up to bring you...Bat-Pizza!
Consulte Mais informação »
London police launch investigation into parties during COVID lockdown at U.K. Prime Minister Boris Johnson's residenceAfter weeks of damning allegations of boozy gatherings at Prime Minister Boris Johnson's official residence, police have changed tack and decided to investigate.
Consulte Mais informação »
An Editor's Review of Bella Hadid's Calm-Inducing DrinkCofounded by Bella Hadid, Kin Euphorics's Lightwave beverage is meant to help consumers unwind. Here's our editor's review.
Consulte Mais informação »
Profane tirade over smoothie lands Connecticut man under arrestJames Iannazzo is accused of striking at least one Robeks employee in the right shoulder with a hurled beverage.
Consulte Mais informação »
It's a Sauce, It's a Stuffing: It's Spicy Paneer-Tomato GravyYou could eat it simply with rice or flatbread, but even better? Spoon it into baked bell peppers or crispy cheese sandwiches.
Consulte Mais informação »