Biles withdrew from events last week, citing mental health concerns, but returned to capture a bronze medal in the women's balance beam on Tuesday.
If advertisers fail to get impressions negotiated, they receive make-goods -- inventory in other NBC programming.
Gymnastics star Simone Biles' return to competition Tuesday morning and helped lure viewers. Biles withdrew from events last week, citing mental health concerns, but returned to capturein the women's balance beam on Tuesday. Biles, 24, now has seven Olympic medals, which ties Shannon Miller for most among U.S. Olympic gymnasts.
But numbers started to decline after that as viewership last Friday averaged 15.5 million viewers across TV and streaming. However, viewers streamed roughly 3 billion minutes of Tokyo Olympics content across its platforms including Peacock, and NBCUniversal estimates that total will surpass the 2016 Rio Olympics, which streamed 3.3 billion minutes.
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