How one sustainable retailer is working to make eco-friendly clothes more accessible:
Making an effort to shop sustainably isn't always as easy as it sounds. Sure, seeking out eco-friendly and ethical fashion labels is easy to access by Googling or through Instagram, but when it comes to having an IRL shopping experience, few labels actually have standing stores or are carried in physical boutiques.
Opening right after New York Fashion Week has come to a close, the founding brands hope to bring more awareness to just how unsustainable Fashion Week can be."We wanted the event to be around the same time as New York Fashion Week to provide a reprieve from the usual ceremony and all that comes with it—international flights, private car services, over-the-top stage designs, etc.," says co-founder and CEO of Sense of Shelf, Madeline Ritaccio.
The curation process was treated with the utmost care, the same two-pronged approach that Sense of Shelf uses to curate its brands online , as well as ensuring it's, well, a brand that people actually want to shop."For us, sustainability matters most, but we also look to see if the brand is fun, approachable, and offers items at an accessible price point," explains Amy Kallman, co-founder and COO of Sense of Shelf.
Overall, the founders believe that by banding together and bringing more awareness to consumers, they can create real change within the industry. As Ritaccio explains:
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