'Should You Use a Short Code to Send Text Messages?' plivo goodcompany
As businesses grow, messaging volumes tend to grow too. A solution that was cost-effective for a smaller business might not be the best fit for one that’s grown.
10DLC users can also spend $40 to have their brands vetted for higher throughput — up to 4,500 transactions per minute . That works out to 75 messages per second, which sounds like a high rate at which to send texts, but some businesses send out millions of messages a day — think of a company that sends one-time passcodes for two-factor authentication — and long code throughput rates may be too low.show their worth.
That’s the good news. The bad news is that obtaining and leasing short codes costs a lot more than long codes. There’s a high one-time setup fee, plus monthly leasing costs of $500 or more. And where long codes can be provisioned immediately, short codes can take weeks to go through an approval process.When does it make economic sense to migrate from long codes to short codes?
This is just a back-of-the-envelope calculation. It’s not an accurate reflection of real-world costs because it leaves carrier surcharges out of the cost equation. As a general rule, if most of your texting involves sending SMS messages and you send more than a million messages a month, you should consider acquiring a short code number from which to send them.
Even though we just looked at how to cost outnumber type alternatives, price isn’t the only consideration you should use when you choose a communication platform as a service .
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