Some industry analysts are scratching their heads over what they say was a missed opportunity for Netflix to capture more box office dollars had it gone with a wider theatrical run.
Netflix has long had an ambivalent relationship with the big screen. It has viewed big-budget movies as a key part of its content strategy to keep customers coming to its streaming platform. But its practice of releasing movies in the home at the same time or shortly after they premiere in theaters has
“This is probably one of the biggest gaffes in modern film release history in terms of bungling what could have been made at the box office with ‘Glass Onion,’” Bock said. “In my mind, they left hundreds of millions of dollars at the table. If they can afford that, that’s great, Netflix — but any other studio in town is just shaking their head at this decision because any other studio in town would have loved to have this film in the marketplace right now.
“There’s all kinds of debates all the time back and forth, but there is no question internally that we make our movies for our members, and we really want them to watch them on Netflix,” Sarandos said.
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