Spelling is important when it comes to brand and company names, new research suggests
Many businesses use unconventionally spelled words for brand names or even the name of their company , but a new study suggests that may not always be such a great idea, especially if the brand
is new to the market.finds that unconventional spelling, where the word is recognizable but not spelled as it is in the dictionary, may deter customers from choosing a brand or buying a product.
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