According to a new Salesforce report, 52% of global consumers expect to be able to find what they need from a company in three clicks or less:
This is an excerpt from a story delivered exclusively to Business Insider Intelligence E-Commerce Briefing subscribers.The majority of global consumers expect to be able to find what they need from a company in three clicks or less, according to a
from Salesforce. But companies are coming up short of consumers' expectations, as just 40% of shoppers can generally accomplish their task that quickly, which can mean missed sales opportunities for e-tailers.E-tailers should consider personalizing the shopping experience for each consumer to meet this expectation — and AI is important to doing so.
Personalizing websites' appearances can cut down on the number of clicks required to locate an item. Websites can use segmentation and individual consumer data to choose what's presented to consumers based on what they may want, potentially surfacing relevant items and categories faster.
AI is a key tool for introducing this kind of personalization, and consumers are interested in companies using it. The technology allows retailers to adjust their sites on the fly so consumers can have a more tailored and efficient experience; for example, an AI tool could use machine learning to analyze data, and then use those insights to inform the layout and content of an online interface.
Most consumers are willing to have companies use relevant personal data if its uses are transparent and beneficial, but 63% don't feel companies are transparent about data usage and 55% don't believe the data usage benefits them.If e-tailers can't earn consumers' trust, they won't get access to their data and will potentially lose sales.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Salesforce Report: 66% of Customers Will Pay More for ExperienceAccording to the latest State of the Connected Customer report, experience, personalization and ethics matter.
Consulte Mais informação »
Lego Struggles to Find a Plant-Based Plastic That ClicksLego has spent the past seven years trying to make its blocks with plastic derived from plants, but finding the material to hit its target is proving difficult.
Consulte Mais informação »
Bill de Blasio Tries to Find Someone, Somewhere, Who Wants to Vote for HimOn the campaign trail with Bill de Blasio, as he tries to find someone, somewhere, who wants to vote for him. freedlander reports
Consulte Mais informação »
FBI investigating three deaths at same Dominican Republic resort, more tourist deaths reportedMore reports of apparently mysterious deaths in the Dominican Republic have surfaced since three people died at Bahia Principe resorts in May.
Consulte Mais informação »
Post Malone 2018 Emergency Plane Landing Was the Result of Safety Violations, FAA Report FindsRemember that time Posty was tweeting about his plane circling last year? The FAA found out that the issues were caused by blown tires and errors by the flight crew.
Consulte Mais informação »
Ex-Modi Economist Finds India Growth Reports Too RosyIndia’s economy has grown far less quickly than official government figures show over much of the past decade, according to research by a former top economic adviser to Prime Minister Narendra Modi, though the government stood by its numbers.
Consulte Mais informação »