Low-cost shopping app Temu has exploded in popularity since launching in the United States in September. But there are already controversies surrounding the app.
Owen Berg / NBC NewsA pair of running shoes for $11.98. Waterproof wireless earbuds for $4.39. A 40-color eyeshadow palette for $2.69.since launching in the United States in September has exploded in popularity. Waves of raving hauls and reviews have since flooded social media, convincing many once-skeptical consumers to test out a gimmicky online megastore filled with spin-the-wheel discounts and steep lightning deals.
Serena Fuschi, who’s been shopping on Temu since about a month after it launched last year, is in the top 5% of the app’s affiliate program earners — having raked in $5,000 in commission from recruiting new shoppers. But Fuschi said she’s considering slowing down on Temu content due to controversies surrounding the app, such as ethical concerns over the culture of mass consumption fostered by such companies.
To clinical psychologist and behavioral scientist Joshua Klapow, it seems Temu is targeting two types of consumer bases: those with lower budgets, due to its nearly unparalleled low prices, and those who are more likely to impulse buy, as a result of its gamified discounts and pushy limited-time deals.
That’s when she decided to give Temu a real try. Ever since she placed her first order in April, she said she’s now consistently turning to it for all of her small purchases. Now, after her initial Temu hauls went viral on TikTok, Okocha has accepted a sponsorship from the company.
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