The fund will tap into investment opportunities in emerging cosmetics and wellness brands, plus related technology, in the country.
PARIS — Shiseido Co. Ltd. said Thursday that it is launching an innovations fund with Boyu Capital to explore investment opportunities in China’s emerging cosmetics and wellness brands, plus related technology, such as e-commerce.China is in the scope of all major beauty companies today, as the country’s emerging middle class has a keen appetite for skin care, makeup and — most recently — fragrance, as well.
Fragrance-makers are all flocking to China, which is expected to become the world’s largest market for scent. The Shiseido Beauty Innovations Fund has as its general partner Boyu, while Shiseido acts as the fund’s limited partner.Shiseido began trading in China in 1981 by importing and selling its products in Beijing. That led to the group expanding its business in the country to include research and development, production and distribution. China is now home to Shiseido’s second headquarters.
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