Shein's average shopper is older than you think — and she's spending far more on clothing than your average American
While much of Shein's worldwide popularity comes from fashion-loving 20-somethings on TikTok, the average Shein shopper is actually 34.7 years old. , most Shein shoppers are millennials and Gen Zers. While the average Shein customer skews older than the influencers associated with the brand, they are still 13 years younger than the average American adult shopper.
Shein is a fast-fashion online retailer that's gained popularity for its low prices on dresses, swimwear, and shirts. This year, the company was valued at $66 billion, and it generated $23 billion in revenue last year,. It is also the second most-downloaded shopping app in the US this month, according to UBS Evidence Lab data.
The average Shein customer is female, earns $65,300 in annual income, and reported spending $100 per month on women's clothing. That's 60% higher than the average US woman, UBS reported. Shein customers also shop more frequently than the average American, both online and in stores. Of the 684 regular Shein customers UBS surveyed, 30% said that fashion was less important than value and comfort, compared to 42% for the average customer. They also shop at Amazon, Walmart, Target, and T.J. Maxx.
While price is the most important factor for all consumers, Shein shoppers prioritize selection, quality, fashion, and newness more than average. Environmental, social, and ethical business practices ranked among the lowest priorities for all American shoppers surveyed. Fast-fashion companies including Shein have come under fire for contributing to
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
This professional-grade refurbished Dell Optiplex 7010 desktop is now on sale for only $299.99Achieve multitasking with high-speed web browsing with this complete package, now $100 off.
Consulte Mais informação »
White House announces $40 billion in broadband fundingStates will receive at least $100 million
Consulte Mais informação »
IPO market readies for six-deal week, with four expected to raise more than $100 millionSix IPOs are expected to price this week, as market shows signs of heating after somewhat of a freeze.
Consulte Mais informação »
Taylor Swift Has Pulled In An Estimated $100 Million From The Eras Tour So FarThe tour that crashed Ticketmaster is on track to bring in $1.4 billion, according to a new report. Forbes breaks down how much the pop star could pocket.
Consulte Mais informação »
Why Biden's still giving states with great broadband $100 millionBiden announced a $40 billion investment in broadband, calling access to high-speed internet an 'absolute necessity.'
Consulte Mais informação »
2024 Kia Telluride Starts At $35,990 And Gets Minor Styling Updates | CarscoopsThe popular Kia Telluride costs an extra $100 for 2024 and is currently arriving at dealerships car auto cars
Consulte Mais informação »