Fast fashion players Shein and Forever 21 are slated to unveil a co-branded clothing line after the two retailers launched a joint venture earlier this year.
Shein and Forever 21 are slated to unveil a co-branded clothing line that will be primarily sold on Shein's website.
Under the partnership, Shein will design, manufacture and distribute a line of co-branded Forever 21 apparel and accessories that will be sold primarily on Shein's website. Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weeklyUnder the agreement, Shein acquired about one-third of Sparc Group — a joint venture that includes brand management firm Authentic Brands Group and mall ownerThe partnership has allowed Shein to sell its myriad low-priced apparel at Forever 21's retail stores, which has helped the company to meet a broader customer base and show off its wares in person.
In its partnership with Sparc, Shein doesn't just get its clothes in malls, it now has a powerful ally on its side, which could help legitimize the company in the eyes of U.S. regulators and work to assuage concerns from lawmakers.
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