“She says she had to convince the men in the room that Stitch Fix was a service women actually wanted.”
Stitch Fix founder Katrina Lake is one of the wealthiest female entrepreneurs in the country, but it wasn't too long ago that she could have never imagined herself as a CEO.
"I looked at people like [Google founders] Larry [Page] and Sergey [Brin], who were coders, who were sitting in a garage, and building a company, and I looked at that and didn't see myself in that," she says."I just think it took me a while to think that this was a path that was available to me." It was at Harvard that she came up with the idea for Stitch Fix. As part of a class project, Lake sought to bring a better shopping experience into the homes of women who don't have easy access to a wide range of fashion options or the time to shop around. What she came up with was a personalized shopping service that uses algorithms and recommendations from stylists to curate boxes of clothing and accessories that match a customer's style, size and fit preferences.
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