Onda, Shay Mitchell's tequila seltzer brand, expands its flavor line up with its Paradise Collection. The brand was founded in 2020 with a female-founded mission and ode to 90's nostalgia.
Shay Mitchell’s tequila seltzer brand, Onda, launches its paradise collection with four new flavors, mango, pineapple, passionfruit, and strawberry.was co-founded in 2020 by Mitchell and her co-founder Kelli Adams. The pair had this vision for a 90’s surf style tequila seltzer brand after struggling to find quality ingredient canned beverages specifically in the tequila space.
“Tequila sodas have always been my go-to drink, so for me, I wanted to make something that I knew not just myself, but a lot of people would love and enjoy. We also wanted to make sure Onda was made with premium, Blanco Tequila, and all-natural ingredients,” shared Mitchell. The name Onda means “wave” in Spanish which the team loved because it fits within their brand identity.
Beyond the bright packaging and 90’s nostalgia, one of the missions behind Onda is inspiring more women to get into the distillery industry especially in the tequila vertical. “While the alcohol industry has been primarily male-dominated, there’s a shift in more woman-owned brands entering the space which is exciting to see. We are proud to work with a woman-owned distillery and continue growing female representation in the industry,” said Adams.
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