'You cannot say 'I'm an inclusive brand but if you don't have $50, take your broke ass home.' That's not inclusivity.' -- sharonchuter
With Walmart resources , an intimate venue, some clever set design, a diverse cast and help from, it all worked surprisingly well. The space was small and, thanks to ol' Delta, limited to fewer than 60 guests, making it easy to see the models' faces as they walked down the runway, which was set up to look like a retail beauty aisle. Plus, there were large monitors set up along the walls to give the beauty looks extra visibility.
Chuter and Sir John cast real people, who wore real-people clothes, and walked with real personality. Speaking with Sir John, who keyed the show, it became clear that each look was ultimately about identity, not just makeup. "I just feel like identity doesn't start and stop with wardrobe," he told me. "The lipstick that we choose, the way we position our eyeshadow, if we decide to wear mascara or not, it all changes our sense of self and increases our vibrations we send out to the world, so I didn't have to go over the top [with makeup] because I knew that once someone was feeling their look, they're gonna go out there and just work it.
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