SJSharks logo creator Terry Smith, a former Stanford University basketball player, reveals some surprising secrets about the logo’s origins.
Sharks create red blood in the water when they attack their prey, Smith argued, and he viewed the color as one that would stand the test of time.
But the Sharks tried out teal for a football-related reason -- someone in the organization was a huge Miami Dolphins fan, Smith explained. So, with the team’s name and colors officially set, Smith got to work. And when he was done with the logo, it depicted its namesake perfectly -- a fearsome shark chomping through a hockey stick, just as the forthcoming franchise hoped it would do to its opponents.“When it first came out, we caught a lot of heat for it, too,” Smith said, and Brazil noted the NHL took issue with the broken hockey stick at first.“But think about the time,” Smith replied. “...
Smith takes pride in creating something that not only resonates with fans but also has stood the test of time. “This is, I think, where we kind of changed the game a little bit for people. I believe a logo should tell a story,” Smith said.
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