Kevin O'Leary says the BBB is far from dead!
But, Mr. Wonderful tells TMZ Sports ... the seemingly bad publicity ain't bad at all -- it's GOOD! O'Leary says a clearance sale isn't necessarily a death sentence for a brand -- it's standard operating procedure in the fashion world because styles change and you have to dump old merch.
Kevin says the Big Baller Brand has already established itself as a part of culture --"it's gonna stay around" -- and he's advising LaVar to get back in the market ASAP. ... and as of May, he was putting together a new business plan.
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