Alternative payments provider, Sezzle Inc. has launched in Canada with streetwear brand Kappa.
As an alternative payments provider, Sezzle Inc. allows customers to spread purchases over four installments, with no interest. With over 3,300 active merchant partners in the U.S., Sezzle launches in Canada with Kappa Canada.
As Millennial consumers in the U.S. move away from credit cards, Youakim cites a similar aversion to interest and debt, in Canadian consumers. In a recent report from Payments Canada, 73 percent of Canadians aged 18 to 34 are more likely to choose an online company based on how easy it is to check out. To Youakim, Sezzle is a “ turning point for Canadian shoppers.”
Customer convenience, and flexibility, is key. “We provide a simple, consistent experience for the consumer, splitting every purchase into four interest-free installments spread over six weeks,” said Youakim, assessing the lowest late fees if a payment is missed. As for how Kappa supports the launch of Sezzle in Canada, Puneet Girdhar, the ceo of Kappa Canada said Sezzle is key to offering “flexibility in the buying process.” Kappa maintains “strong recognition in Canada that is rapidly growing with the younger millennial and Gen Z audience,” according to Youakim, and shopper convenience goals coincided with Sezzle’s mission.
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