The new collection may have been a departure from the eccentric Gucci we know, but it was still very much on-brand MilanFashionWeek
Looks from the Gucci spring 2020 collection, which showed during Milan Fashion Week. Photo: Getty Images On Sunday, Gucci closed Milan Fashion Week with the crack of a whip.
Gucci spring 2020. Photo: Jacopo Raule/Getty Images for Gucci Well, the show opened with a conveyer belt moving models in straightjackets through a clinical white space. So, not exactly. As the notes explained, this display was meant to illustrate the “microphysics of powers” that control our society, from institutions to devices to, yes, even brands like Gucci. We must resist, the notes continued.
The opening of the Gucci spring 2020 show. Photo: Victor Boyko/Getty Images for Gucci Of course, Gucci wants to believe that fashion can set us free — that indulging your expensive desires is a way of expressing yourself. In the past, that might have meant buying a loud print or a furry loafer, but for spring 2020, the look was less about deliberate bad taste and more about kink, with leather whips and latex choker necklaces.
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