In the fashion world, Ralph Lauren is probably one of the least offenders in the industry's failure to celebrate diversity. But is Ralph Lauren's collaboration with HBCUs the new American Dream or culture pandering?
Polo Ralph Lauren has partnered with Morehouse and Spelman Colleges in Atlanta to created a limited-edition collectino inspired by the institutions' heritage and legacy.In the fashion world, Ralph Lauren is likely one of the least offenders in the industry's failure to celebrate diversity. He has featured models of color on the runways and in his campaigns. Still, there's always room to grow.
The latter is significant given the spending power of Black Americans, who are often an afterthought with big companies. Black people make up 14 percent of the population and earn about 60 cents for every dollar compared to white households, but have $1.3 trillion in buying power annually, according to Nielsen.
The release also states this marks the first time the brand has produced a campaign with an all-Black crew, including its photographer, creative directors, cinematographer and talent — predominantly comprising students, faculty and alumni at both institutions. The release mentions by name acclaimed fashion photographer Nadine Ijewere, who shot the campaign.
According to the Washington Post, James Jeter, the company's design director and 2013 Morehouse graduate, help to educate Lauren about the fashion aesthetics of HBCUs, as well as Black college experience and the history of the"Divine Nine" Black sororities and fraternities.
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