7 notable trends from SXSW 2019:
Each attendee curates their own experience from thousands of official and unofficial sessions; countless events, mixers and parties; and the scheduled and accidental people one meets over the course of five intense days . These are the trends I saw on my journey through the conference. Crypto what? – While blockchain technology is still part of the discussion, crypto seemed to be an afterthought this year.
More politics – Conference tracks and keynotes devoted to political discourse, and attendance by notable and less well-known politicians continues to become a bigger part of SxSW Interactive content, for better or worse. Back to business – Several years ago, there was a hype spike at SxSW Interactive, dominated by self-promotion and a “see and be seen” mentality. This year the vibe was real entrepreneurs building excitingreal businesses, and far fewer “posers.” In particular, the quality of start-ups pitching at the SxSW Accelerator pitch competition continues to get better and better. Certainly the best set of companies I’ve seen as a finalist judge.
Speaking of Austin. While my partners and I have been startup investing in Austin for nearly a decade, it was on a thesis and hope, not existing reality. For perhaps the first time, I finally feel comfortable saying Austin has a real shot at becoming the second U.S. tech hub “at scale”, in the same ballpark as Silicon Valley.
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