The “Sesame Street” Muppets are stepping up to help America’s families deal with life under COVID-19 quarantines. Sesame Workshop announced Wednesday a major expansion of its Cari…
; tips about how to talk to kids about the pandemic and creating routines in the “new normal”; online learning games; and coloring sheets.
“These are stressful days for everyone, and children and families are struggling in their own ways,” said Dr. Jeanette Betancourt, senior VP of U.S. social impact at Sesame Workshop. “Together with AT&T and Walgreens, we can help families through the different challenges and transitions they are experiencing during this pandemic — giving them the tools they need to build hope for sunnier days ahead.
Sesame Workshop also is kicking off a new campaign to celebrate families of essential workers — including pharmacists, doctors, nurses, grocers, childcare providers, custodial staff and U.S. Postal Service workers. New content being released in coming weeks includes a special Sesame Street Muppet video thanking these “Super Families”; ideas for ways to show love while keeping a safe distance; and strategies for parents to help little ones cope with the unique challenges their families face.
In the coming weeks, Sesame Workshop said, it will roll out bilingual resources for children of frontline workers and new professional development tools for community providers like healthcare providers, social workers, and educators. Separately, Sesame Workshop noted that episodes of “Sesame Street” are also available on HBO, PBS stations, and the PBS Kids channel, with an expanded offering of free on-demand episodes on PBS KIDS digital platforms. In addition, “Sesame Street” will beAT&T’s contribution is part of its $10 million Distance Learning & Family Connections Fund, created to give parents, students and teachers the tools they need to stay connected and continue learning.
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