How founder and CEO Casey Georgeson created a beloved, best-selling beauty brand in only 11 months.
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Georgeson got an email response from Sephora’s vice president of skincare merchandising, Cindy Deily, within 15 minutes after she received the Luxury Beauty Serum sample at her office and the rest is CBD skincare history. Saint Jane was born on January 28, 2019 and as it approaches its one year anniversary, has already achieved what most beauty companies aim for in a lifetime.
Georgeson views and treats CBD as a vitamin and classifies it as a skincare superhero ingredient alongside hyaluronic acid and vitamin C and added, “It’s a molecule not a miracle, and depending on what it's paired with, it works even better. As the [beauty] industry gets more educated on cannabis, people are starting to see it as more of a supplement—a good for you ingredient versus as a psychoactive.
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