.Sephora is bringing back Sephoria in its first virtual iteration on Sept. 18, renaming it Sephoria: Virtual House of Beauty.
“In 2021, we felt it was important to have a moment of joy with our clients and we’ve worked hard to re-create the special Sephoria environment our clients know and love by delivering an unmatched virtual experience that they can enjoy free, from anywhere. We look forward to welcoming back clients into the world of Sephoria,” said Deborah Yeh, chief marketing officer atAmong other players in the virtual events space is Flannels Beauty, which is hosting a four-day virtual festival.
The participants include makeup artist and brand founder Patrick Ta, skin care brand founder Irene Forte, Morphe director of artistry Nicole Faulkner and Flannels Beauty Ambassador Jamie Genevieve. Wander Beauty has also announced the first National Baggage Claim Day. In celebration of the brand’s best-selling Baggage Claim Eye Masks, which the brand has sold over 13 million pairs of worldwide, it is streaming a live giveaway from the
of a year’s supply of the masks. It is also releasing exclusive sizes of the products with retail partners such as Nordstrom., QVC/HSN is also bringing back Beauty Bash in its first digital format. It will take place on Sept. 18, and includes speakers such as Josie Maran, Katie Sturino and State Of founder Stacy London.
“Our panels will cover important topics like clean beauty and inclusivity,” said Bridget Love, vice president and general merchandise manager of beauty merchandising at QVC and HSN, to WWD. “We’ll hear from the beauty founders about beauty at any age, beauty disruptors, as well as new brands you should know. There will also be giveaways throughout the event.”
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