As technology companies move into consumer finance, Wall Street banks face the dilemma of beating them or joining them.
As tech giants like Apple and Amazon begin to wade into consumer finance, they'll need someone to handle the critical and complicated banking aspect.Embracing the back seat or losing what could be valuable partnerships with tech companies that have hundreds of millions of customers.
Apple CEO Tim Cook introduces Apple Card during a launch event at Apple headquarters on Monday, March 25, 2019, in Cupertino, California.When Apple announced its credit card last month with a big, splashy announcement, Goldman Sachs was a major reason behind it. But you wouldn't know that based on where the bank's CEO was standing.
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