As Covid-19 vaccine hesitancy wanes in the face of the Delta variant, new research shows that a sense of purpose in life may be the key to motivating vaccine skeptics.
But just behind politics as a predictor of vaccine willingness was sense of purpose, which was an especially potent factor for people ages 30 to 49.
Part of the problem, Strecher says, is that too many are disenfranchised and don’t trust the government. For those people, fear may not actually be a particularly powerful motivator to change their minds about Covid-19 vaccines, especially if the efforts to encourage people to stop smoking are any guide.
Strecher, who has dedicated much of his career to the study of purpose, found his own the way many people do: the hard way.
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