Selena Gomez finally shared details about her forthcoming beauty brand!!
After filing trademarks for a beauty line, Selena Gomez has officially confirmed launch of Rare Beauty, a new cosmetics brand set to launch summer 2020. Sharing the news on Instagram, the singer revealed that she named the line after her recently released album. Although we'll have to wait a few months before the collection is available for purchase, Gomez shared one more bit of good news and confirmed that Sephora stores across North America would carry her products.
The Instagram clip showcases Gomez working out the details of her line, and she later explains the intentions behind Rare Beauty in a voiceover, saying,"Being rare is about being comfortable with yourself. I've stopped trying to be perfect. I just want to be me." She notes in the clip that Rare Beauty"can be more than a beauty brand" and goes on to express her desire for the line to foster a sense of community.
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