We'll be catapulting Sonic into Robotnik's contraptions before you know it.
Rovio Entertainment, the Finnish-founded studio behind the Angry Birds games, has agreed to its purchase by Japanese gaming giant Sega. Sega Sammy Holdings will pay $776 million for the acquisition, which includes all eight of Rovio's global studios, and it's buying the company to"strengthen its position" in mobile gaming, which has always been Rovio's main focus.
Rovio has released dozens of Angry Birds games, including direct sequels and the likes of Angry Birds Star Wars, as well as two Angry Birds movies. It went public in 2017 with a valuation of around $1 billion, and the lower price paid by Sega arguably reflects this inability to deliver another standalone success . Sega nevertheless reckons the mobile market will be worth $263.3bn by 2026, and represent 56% of the total games industry.
"I grew up playing Sonic the Hedgehog, captivated by its state-of-the-art design," added CEO of Rovio Alexandre Pelletier-Normand."Later, when I played Angry Birds for the first time, I knew that gaming had evolved into a true mainstream phenomenon, with the power to shape modern culture.
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