“Message is what counts now. Brand message, first and foremost, but also political and social messages that brands hope will click with millennials. [At Dior] Maria Grazia Chiuri offered a textbook lesson in how it’s done,” reviews CathyHoryn PFW
Photo: Getty Images The long-stemmed roses still arrive. This season, Demna Gvasalia, the creative director of Balenciaga, sent an enormous bouquet of hydrangeas and asters — the latter in crazy, unnatural shades of blue and chartreuse — and I brought it down to the hotel lobby, where the color scheme happens to be the same. Some things about the Paris collections never change.
Chiuri cited as an inspiration Christian Dior’s sister, Catherine, who had a passion for gardening. She was also active in the Resistance during World War II, and was arrested and sent to the Ravensbruck concentration camp. Still, in all the videos and images, the public will see the trees, the oneness with nature. That will be the uncomplicated takeaway. Chiuri is clever.
Marine Serre. Photo: Getty Images At Marine Serre’s show — held outdoors at another elite racetrack in the 16th arrondissement — the key words in her program notes were “climate wars,” “heatwaves,” and “apocalypse.” And it rained!
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