See how TIME's cover has evolved over the course of a century
Person of the Year—Barack ObamaAt the end of the 20th century, I can vividly remember the anxiety in the newsroom as we started planning for coverage of. And, as is usually the case, the more planning that’s done in advance, the less likely anything will happen. But nothing could really prepare us for what was to happen the following year.
On the morning of Sept. 11, 2001, photographer Lyle Owerko was in his Tribeca apartment when he heard a sound that defied description. It was a plane hitting the World Trade Center. As a second plane began to approach the towers, he told TIME years later, “I heard the sound of this jet, and I thought it was air traffic being redirected. I saw it off in the distance. The plane did this little shoulder shrug where it dipped its wing and when I saw it arc, then I knew its intention.
In that tragic moment, Owerko shot two frames with his Fuji 645zi medium-format camera. “I waited until it hit,” he said, “and when it hit, I had no idea, but I thought something would occur. And then nothing happened for a second until this fireball of heat and debris erupted out of the backside of the building and that’s when I caught the cover shot.”
A split second later, he was composing the second shot. “And then the debris started raining down on us,” he said. Owerko started walking up Broadway toward a nearby lab to process his images; he recalled the owner telling him, “You have the cover of TIME magazine.” And he did. Owerko’s image was framed by a black border—the first time the red border was changed since 1927.Some of the decade’s most memorable covers stand out for their pairings of the right artist with the right subject.
Others stand out for thinking outside the box. After TIME named “You” the person who had the most influence on the year 2006, in response to the impact of “engaged citizens of a new digital democracy,” editor Rick Stengel chose to put a mirror on the cover. After a supplier was found in Minnesota, TIME made the company sign a confidentiality agreement before placing an order for 6,965,000 pieces of reflective material for the cover.
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