Traditional automakers are looking to boost the software and driverless features of their cars in a bid to catch up to Tesla and appeal to Chinese consumers.
More traditional automakers are looking to catch up in the area of driverless features. BMW said its Neue Klasse cars will come with the next-generation of its ADAS, which isMany automakers aspire to become major players in the world's biggest and highly competitive electric vehicle market, China.
"It's not just good enough to bring a great European design to China, you have to be very, very special about what you offer to the market when it comes to software," Polestar CEO Thomas Ingenlath, told CNBC in an interview Tuesday. Heeding that sentiment, foreign companies from BMW to Mercedes are looking to invest heavily in tech development, as they aim to boost EV sales in China.
CEO Oliver Blume on Wednesday said that the company is ramping up its number of software engineers in China.
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