The fragrance company, founded by industry veteran Steve Mormoris, is adding Sparti Scents to its growing portfolio of brands, which currently include Dolly Parton, Cher, and Whitney Houston and Stetson, among others.
Sparti’s prices range, depending on size, from $14.97 to $28, and they are sold on the brand’s website, as well as at Walmart. Accessibility is key, given the age of its prime demographic. “The idea was always that we would create a brand that speaks to Gen Z in a way that no one really has done before,” Wallach said. “This is a new experience and a new way to celebrate fragrance.”
Though solid perfumes are not new, Fabrigas noted a few differentiators of the brand’s technology, such as concentration and skin care benefits. “We’ve got a 15 percent fragrance load here, so it does act like a fine fragrance. But the payoff is a smooth, silky, velvety finish,” she said. “It’s unlike a rollerball that sometimes can be a little bit oily, it has a smooth finish with no extra spray or downtime. It also has hydrating ingredients and antioxidants.
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