Scenario Communications has hired senior public relations strategists Jennifer Reed and Molly Kukla to launch and oversee a TV and entertainment division at the company
. Reed will serve as executive vp overseeing all TV publicity and communication strategies in partnership with Kukla as account director.
The move comes after Scenario was founded in December 2018 by Hayley Antonian, Ron Hofmann and Steven Wilson along with entrepreneur and business strategist Brian Lee, who recently passed a one-year anniversary. "I’m honored and excited at this opportunity to shepherd this new division at Scenario to round out their already exciting portfolio," Reed said in a statement.
Both joined from BWR, former home to Antonian, Hoffman and Wilson. Reed served as the senior vp of television at BWR while Kukla held the title of director of television. They both led campaigns for television, entertainment and digital clients including launching the Spectrum Originals platform with series such as starring Helen Hunt and Paul Reiser; Fremantle , and campaigns for other network clients such as TNT, TBS, HBO Max, National Geographic and WGN America.
Prior to joining BWR, Reed spent seven years under the News Corporation umbrella in the publicity departments for both 20th Century Fox Television and Fox Broadcasting Company.
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