From The Nan Movie to Fun with Dick and Jane, ads for comedies nearly always follow one distinctive style. Why is this and when did it start? The humble bus shelter may have the answer
here is one rule behind every movie poster you have ever seen. And it’s not: “Superheroes must stare determinedly into the distance.” It is this: the billing block, the list of cast and crew at the bottom, must be in a typeface that is at least 15% of the size of the film title’s lettering. In 2005, when he was leading the advertising campaign for theBig fun … the poster for Fun with Dick and Jane.
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