That's one way to goose sales.
Canada Goose stock is off 50% over the past 12 months. But if you think that’s a big discount for the $1,000 coat company, you ain’t seen nothin’ yet.
“Like many world-leading brands, our success has led to our products being copied by counterfeiters,” the company told MarketWatch earlier this year. “We take the protection of our brand and our trademarks seriously, and we will continue to take the necessary steps to protect consumers from the dangers of counterfeit goods.
As our photo shows, the fake patches weren’t identical to the company’s logo, but they were pretty close…especially for about 0.5% of the price.
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