Grocery stores have a secret sauce they use to get you to spend more money when you planned to spend less. Impulse buying and sticker shock at the checkout aisle are real things.
While you may only head to the grocery store with only a few items on your list, you can walk out with so much more, and it adds up to even more impulse buys during the holidays. On average, an American family spends about $231 for holiday food and decorations alone and just over $630 for family gifts.
First, grocers greet you with huge sale items and lots of them. BOGOs or deep discounts can lead to impulse buying that you weren’t planning on, and those deals make you think that you’re getting a big win and already saving money, which puts you in the mood to find more deals. Placing produce in the front can manipulate your mind into thinking that since you’re starting off shopping with healthy choices, it’s ok to justify buying junk food a little later on.
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