This year, 2.2 million weddings are expected to be held — a slight decline compared to the 2.4 million weddings that were held last year.
Looking ahead, the domestic wedding services industry is expected to hit $70.3 billion by the end of the year., due partially to the pandemic, and disputes with a landlord as well as one with one of its former designer Hayley Paige. In addition to that label, JLM produced the Allison Webb and Lazaro labels. JLM, which was founded in 1988, had reduced its team to 21 from 70 in 2020. In a statement issued Oct. 3, the company said it is working on restructuring.
But that doesn’t mean traditional doesn’t have a place, she noted. “Grandiose traditional lace looks with long sleeves and ethereal elegance is here to stay. Even younger girls, who change into more risqué looks, want their wedding dresses to be more elegant,” Lhuillier said, adding that she only shows 80 percent of the collection to give shoppers reason to visit her stores and have a sense of discovery.
Anticipating a return to some opulent and over-the-top-fashion this season, she hopes to see some interesting fabrics and silhouettes emerge from the market. Sareh Nouri, Nardos, Halfpenny London and Nicole + Felicia and Pnina Tornai were among the resources that she was eager to see. After last year’s upswing in weddings, Rubinetti said the target is to return to 2019 numbers. “We’re seeing a good indication that that’s starting to level off here to a more normalized base.
Morilee has its own celebration on the docket — a 70th anniversary. The company will mark the occasion with a capsule collection that was inspired by some of the brand’s designs through the years. There will also be a Morilee Madeline Gardner 70th anniversary runway show at Carnegie Hall on Oct. 12. Jenny Yoo will host a runway show on Tuesday at the West Edge event space.
By touting retailer partners via Badgley Mischka Bride’s Instagram and Facebook, the designer label is enhancing engagement between stores and brides, according to Mark Badgley and James Mischka. Now more than ever, sales are driven by online searches and research, a pandemic shutdown-induced trend that has become the norm, they said. With that in mind, stores need to emphasize the service aspect of the gown shipping experience, they added.
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