The historic men's tailored clothing hubs are conjuring a wartime spirit.
LONDON — It was just three months ago that Patrick Grant showed his fall E. Tautz collection in London, a lineup of white shirts with artfully mended holes and craggy stitch marks and roomy tweed coats with a lived-in look.
View Gallery Related Gallery Photographers Pitching in with Benefit Sales to Help with Coronavirus Relief Efforts Jermyn Street men’s shirtmakers Turnbull & Asser, which shut its stores and workshops due to the government’s lockdown measures, has made a similar move. The brand, which has a Royal Warrant and is an official shirt supplier to Prince Charles, is now producing thousands of garments for the NHS at its workrooms in Gloucester, England.
Tailors including Richard James, Gieves & Hawkes, Richard Anderson and Anderson & Sheppard are engaging with customers on Instagram and getting behind e-commerce. “This is a very one-on-one, personal business, so now we just have to try and communicate differently. A lot of people are getting suits made for special occasions and no one knows what the situation is going to be in a couple of months. But our customers have been really incredible at just checking in to see if we’re OK, and everybody’s been understanding. Some people are even saying ‘This suit was supposed to be for my wedding, but we’ll probably have to repurpose it into a business suit.
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