Saudia, a former sponsor of the Williams F1 team in the 1980s, will return to the series with Aston Martin.
at the time the team emerged as a frontrunner.
The name was much more prominent on the team's own FW06 in 1978. Williams subsequently won its first Grand Prix with Saudia backing at Silverstone with Clay Regazzoni in 1979, and its first title with Alan Jones the following season. "We are delighted to welcome Saudia onboard," said Jeff Slack, Aston Martin's managing director commercial and marketing.
"The arrival of Saudia not only underlines the opportunities that F1 presents to companies on an unprecedented global scale, it also highlights the strength and appeal of the Aston Martin name to like-minded brands looking for unique, collaborative partnerships."
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