Tennis appears set to follow the path of golf and other sports by doing business with Saudi Arabia and its $650 billion sovereign wealth fund.
— use fields of play to change their public image, what seems quite clear is that tennis is, indeed, going to be next.
In recent years, Saudi Arabia has enacted wide-ranging social reforms, including granting women the right to drive and largely dismantling male guardianship laws that had allowed husbands and male relatives to control many aspects of women’s lives. Men and women are still required to dress modestly, but the rules have been loosened and the once-feared religious police have been sidelined.
Even as the government has enacted top-down reforms, it has severely cracked down on any form of political dissent, arresting women’s rights activists and other critics and sentencing them to long prison terms and travel bans, sometimes on the basis of a few tweets. No one truly believes that was a part of the equation when the PGA Tour, European Tour and the PIF-backed LIV Golf announced a collaboration last month. Or when Formula One placed a race in Saudi Arabia in 2021. Or when the kingdom bought English soccer club Newcastle United that year.
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