The launch adds to the run-specific brand’s environmentally-friendly efforts seen over the last year.
is releasing a commercial that teases the debut of a biodegradable shoe during its first-ever Super Bowl ad.
Saucony is joining the ranks of running Super Bowl commercials with its debut during this weekend’s game—at least if you’re watching FOX’s online stream of the game on Sunday.No specific gear appears to be shown in the actual spot, but the goal appears to be promoting the run-specific brand’s “Run for Good” campaign, which promotes sustainability in materials and practices.
The company does tease the upcoming release of a 100-percent biodegradable shoe. It is expected to be part ofIn addition, the shoe-making process is expected to be different from current footwear-manufacturing practices, including using less electricity, not using petroleum-based glues or threads, and using a stitching process from in the late 1800s.“At Saucony, we believe what we do is more important than what we say,” said Chief Marketing Officer Don Lane.
In the ad, a sea of shoes in a warehouse can be seen. Many of them were CGI, but the ones that were real ended up being donated to the Boston Rescue Mission. “We strive to set the pace for the running industry, embedding goodness into everything we do,” Lane said in the release. “This is the start of a path towards preserving the environment that our global running community connects with every day.”This isn’t close to the first time running or runners have been on display during one of the best parts of the game. Just two years ago we saw
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