How can you stand out when even your qualifications look similar to the competition? Dr. Nina Bal has cracked this nut. Becoming well known using press, social media and everything else you wouldn’t expect from a cosmetic dentist, I asked Dr. Bal to share a few tips on standing out in 2020.
It’s easier said than done, but you have to be able to strut your stuff - and put your knowledge of your own value into practice. For Dr. Bal, this important lesson came about when she decided to make the jump from working for clinics to working for herself after noticing that patients followed her clinic to clinic. “It felt pointless and unfair giving away a share of my profit to the clinic when I was the one bringing in the customer and providing the service,” she shared.
“I started by ensuring I’d provide a service that was worth referring,” Dr. Bal reflected. “I knew that the only way to build a large, loyal customer base was to give a top of the line service.” As Seth Godin often states, something “remarkable” is something worth making a “remark” about. When you provide value to the people coming through your door, they are going to tell their friends, and their friends will tell their friends. Go above and beyond for your customers or clients.
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