Sandra Bullock and Ellen DeGeneres (TheEllenShow) are 'joining forces in this action to expose the Celebrity Endorsement Theft Industry'
Sandra Bullock and Ellen DeGeneres have jointly filed a lawsuit against 100 anonymous individuals and entities. According to a complaint that was submitted on Wednesday to Los Angeles Superior Court, the two stars are "joining forces in this action to expose the Celebrity Endorsement Theft Industry."
More specifically, the two are going after fakers in the affiliate marketing industry, who earn commissions by directing traffic to e-commerce sites.The affiliate marketing business is huge. The lawsuit estimates it is a multi-billion industry with major names like Amazon and Hulu depending on affiliates for sales. One study estimates that 16 percent of online orders originate from affiliate marketing.
The complaint uses "actual examples taken from the Internet" where the anonymous defendants hosted websites "designed to look like legitimate and independent news reports or magazine articles about various Beauty products." Continuing, the "publications on the fake media sites feature comments and endorsements purportedly from Bullock and DeGeneres — all of which are fake and fraudulent and published without Plaintiffs' consent."
Represented by attorneys from Kinsella Weitzman and Lavely & Singer, the two stars are asserting violations of their rights of publicity plus false advertising and unfair competition. The suit demands an injunction and compensatory damages. First, though, the suit seems designed to kick off an investigation into responsibility for the marketing. Bullock
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Ellen DeGeneres, Sandra Bullock Sue Over Use of Name to Sell ProductsEllen DeGeneres and Sandra Bullock have joined forces to sue various companies that are marketing beauty and anti-aging products.
Consulte Mais informação »
Sandra Bullock to Star in, Produce Netflix's 'Unforgiven' Movie AdaptationGraham King will also produce the feature based on ITV's 2009 miniseries about a woman released from prison and seeking to reunite with her estranged sister.
Consulte Mais informação »
Sandra Bullock Returning to Netflix for Post-Incarceration MovieSandra Bullock is back in business with Netflix. The actress will star in an untitled drama about life after prison from director Nora Fingscheidt and producer Graham King. Fingscheidt will direct …
Consulte Mais informação »
Sandra Bullock, ‘Bohemian Rhapsody’ Producer Graham King Team On Netflix FilmGraham King’s long-gestating feature based on the 2009 British miniseries Unforgiven is moving forward at Netflix. Oscar-winner Sandra Bullock has signed on to produce and star in the film ad…
Consulte Mais informação »
Ellen DeGeneres, Sandra Bullock Sue Over Use of Name to Sell ProductsEllen DeGeneres and Sandra Bullock have joined forces to sue various companies that are marketing beauty and anti-aging products.
Consulte Mais informação »
Sandra Bullock, ‘Bohemian Rhapsody’ Producer Graham King Team On Netflix FilmGraham King’s long-gestating feature based on the 2009 British miniseries Unforgiven is moving forward at Netflix. Oscar-winner Sandra Bullock has signed on to produce and star in the film ad…
Consulte Mais informação »